Strategic Opportunity to Participate

Energy Sentry Expansion

πŸ”Ή Executive Summary

INVESTMENT OPPORTUNITY

Investment Opportunity

As an investor, you have the opportunity to participate directly with us as we scale the Energy Sentry and WireLynxβ„’ product lines developed by the Brayden Automation Corporation.

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Established Leader: 48 years of proven innovation in energy demand management
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Proven Success: Over 35,000 units installed across the U.S.
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Consistent Results: 20% to 60% energy savings per installation
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Funded through: Private capital with no debt

Your investment of $3.0 million will provide you with a 10% equity stake in the company, enabling rapid scaling to satisfy immediate and growing market demand.

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Limited Availability: This exclusive opportunity is offered only on these terms, as a one-time offer, given the rapid increase in the number of people becoming involved in the company and the opportunity we expect will be fulfilled quickly; it is on a first-come, first-served basis.

Why Now - The Perfect Market Timing

The energy market has dramatically shifted in our favor:

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Solar's Decline: Payback periods have ballooned to 25-30 years, making it economically unviable
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Demand Pricing Growth: 8 states with mandatory programs, 9 states with optional programs, and 8 states running pilots
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Price Shock: Utilities now charge 5x higher rates during peak demand periods
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Consumer Pain: Urgent need for solutions with no viable alternativesβ€”until now
Energy Sentry Device

Immediate Upside

Your investment comes at a strategic time with multiple paths to returns:

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Exit Potential: Preliminary discussions and meetings with strategic acquirers
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Industry Consolidation: Active acquisitions in the residential energy management space
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Valuation Upside: Recent comparable acquisitions at 8-12x revenue
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Growth Trajectory: Projected $1 billion valuation within 3-5 years
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Immediate Growth: The products/assets are being upgraded, the company is debt-free, and now execution is beginning as plans are ready for rapid expansion

πŸ”Ή The "Solar Killer" Solution

GAME CHANGER

We deliver what solar originally promisedβ€”real energy savingsβ€”but faster, cheaper, and easier.

Why Solar Is No Longer The Answer

Homeowners desperately want energy savings, but traditional solar has failed them:

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Solar payback periods have stretched to 25-30 years in many major residential markets
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Upfront costs are higher than ever: battery add-ons, incentive cuts (e.g., CA's NEM 3.0), rising financing costs
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Uncertain returns and complex installations make solar unattractive for most homeowners today

Rising Demand Charges Create Urgent Pain

Utilities have fundamentally changed how they bill customers:

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Rapid adoption: 12 states with mandatory demand pricing, 10 states with optional programs, 8 states running pilots
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Extreme price spikes: Utilities now charge up to 5x higher rates during peak demand periods
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No alternatives: Consumers have no viable options to combat these chargesβ€”until now

Energy Sentry: The "Solar Killer" Solution

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Our Demand Automation Computer (DAC) shifts and manages home energy use automatically, avoiding costly peak periods
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Zero behavior change requiredβ€”homeowners keep living comfortably
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Quick install (less than 1 hour) by a licensed electrician
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Low upfront costβ€”a fraction of solar
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Typical ROI: most homes within a few years, high-usage homes with 3-5 A/C units in months
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Immediate monthly bill reductions of 20-60%, depending on usage patterns

Why You Should Invest Now

The market conditions have created a perfect storm of opportunity:

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Urgent market need: Consumers are desperate for alternatives to skyrocketing energy bills
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Solar's decline: As solar becomes less economically viable, our solution fills the gap
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Utility pricing shifts: Demand charges are spreading rapidly across the country
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Proven technology: 48 years of refinement and 35,000+ successful installations
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Immediate Growth: The company assets are being upgraded, debt-free, and ready for rapid expansion

ENERGY SENTRY VS. SOLAR

Feature Energy Sentry Solar
Installed Cost $15,000 - $20,000 $50,000 - $80,000+
Installation Time 1 hour 3-5 months
Permits Required NONE Extensive
Typical ROI 4-6 years or less 25-30 years
Maintenance NONE Regular cleaning & repairs
Weather Dependent No Yes
Immediate Savings Yes (20-60%) Minimal in year 1

πŸ”Ή Company Overview

PROVEN HISTORY

Company Profile

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Founded: 1978
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Founder: Bill Brayden
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Units Installed: Over 35,000
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Headquarters: Scottsdale, Arizona
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Founder's Proven Track Record

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Industry Pioneer: Bill Brayden has successfully founded, grown, and sold multiple energy management companies
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Recent Success: Recently sold Solid State, one of his companies, to Raytheon
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Final Venture: Energy Sentry represents his last remaining company
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Strategic Partnership: Bill is fully committed to guide successful commercial scaling through 2026
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Investor Confidence: Your investment is supported by experienced leadership with a proven exit strategy

πŸ”Ή Investment Purpose & Use of Funds

LIMITED OPPORTUNITY

Equity Investment Structure

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Investment Amount: $3.0 million
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Equity Stake: 10% ownership in Company
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Structure: Direct equity investment
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Offering Type: LLC membership offering available only to friends and family with pre-existing trusted relationships
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Clear Exit Path: Multiple strategic acquirers are already engaged with the target exit valuation of $1 billion within 2-5 years

Important Disclosure:

This offering is only available to friends and family with pre-existing trusted relationships. For more information about this opportunity please contact Ross Denny at ross@energysentry.net or Michael Hamburger at michael@energysentry.net directly to request the necessary documents.

Use of Funds

Use of Funds Amount
Inventory and Component Purchasing $1,500,000
Production & Assembly Expansion $750,000
Executive Staffing, Sales & Marketing $500,000
Working Capital & Operational Reserves $250,000

Investment Advantages

As an investor, you'll appreciate that the company is debt free. Your 10% equity stake provides these key advantages:

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Clear Unit Economics: Each unit sells for $15,000-$20,000 with 60%+ gross margins
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Multiple Revenue Streams: Add on sales to HVAC, Insulation, Windows, Roofs, etc through trusted relationship based on success
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De-Risked Execution: Multi-channel sales approach
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Proven Technology: 48 years of operational history with 35,000+ successful installations
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Defined Exit Strategy: Active consolidation in the energy management space with recent acquisitions at 8-12x revenue

πŸ”Ή Market Opportunity & Competitive Advantage

MASSIVE POTENTIAL

Demand Charge Programs Across the U.S.

Currently, 35 states have utilities implementing demand charge programs, serving over 58.2 million residential customers. This number is rapidly growing as more utilities adopt demand-based pricing.

State Residential Customers Served Current DAC Users (*Approx) Current Market Penetration (%)
AK 17,000
AL 1,273,526
AR 907,000
AZ 2,735,000 25,000 0.91%
CA 1,400,000
CO 3,180,170
CT 360,000
FL 6,603,440
GA 4,865,000
IA 403,726
IN 1,330,000
KS 756,682
KY 1,120,567
MA 3,500
MN 2,253,700
MO 140,000
MT 96,472
NC 5,625,000 3,333 0.06%
ND 133,700
NE 370,000
NM 500,000
NV 1,800,000
NY 3,500,000
OH 400,000
OR 3,000,000
PA 1,200,000
SC 2,133,749 3,333 0.16%
SD 195,678
TN 477,000
TX 8,386,075
VA 2,500,000 3,333 0.13%
VT 3,259
WA 175,000
WI 413,571
WY 2,021
Total 58,260,836

*Data represents 35 states with demand plans.

Market Drivers

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Rate Increases: Utilities charging up to 5x higher rates during peak demand periods
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Demand Pricing Growth: 8 states with mandatory programs, 9 states with optional programs, 8 states running pilots
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Solar's Decline: Payback periods now at 25-30 years in many markets
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Regulatory Support: Utilities and regulators actively supporting demand-management technologies
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Consumer Need: Desperate search for alternatives to high energy bills with no viable solutions available

Competitive Advantage

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Proven History: 48-year operational history and brand trust with over 35,000 installed units
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Proprietary Technology: Demand Automation Computer (DAC) technology with multiple patents
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Industry Relationships: Established connections with utilities, electricians, and home builders
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Multi-Channel Sales: D2D sales force, utility partnerships, and direct marketing
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Immediate Scalability: 60%+ gross margins and minimal operational risk
GROWTH POTENTIAL

Market Opportunity & Growth Potential

TAM

Total Available Market

58,260,836 Customers

SAM

Serviceable Available Market

14,565,209 Customers

SOM

Serviceable Obtainable Market

7,298,598 Customers

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Revenue Potential: By getting just 1% of SOM = 72,986 units = $1,277,254,595 Revenue
Year Units Sold Cumulative Units Market Penetration
2026 7,500 7,500 0.013%
2027 15,000 22,500 0.039%
2028 30,000 52,500 0.090%
2029 50,000 102,500 0.176%
2030 70,000 172,500 0.296%

Note: Forecast assumes conservative penetration rates within the 58.2M customer base across 35 states with demand charge programs. Commercial application represents additional upside (NOT INCLUDED IN THESE NUMBERS)

πŸ”Ή Product & Technology

PROVEN SOLUTION

Energy Sentry Demand Management System

Your investment will support our flagship product - a residential demand management system that automatically monitors and controls electricity usage to prevent costly demand peaks.

Energy Sentry Device
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The Problem We Solve: Utilities charge up to 5x higher rates during peak demand periods, but homeowners have no way to monitor or control these costly spikes

Key Features

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Automated Control: Intelligently manages high-consumption appliances
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Real-Time Monitoring: Continuously tracks electricity usage patterns
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Customizable Settings: Adapts to household preferences and utility rate structures
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Simple Installation: Typically installed in less than 1 hour by an electrician
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Proven Reliability: Less than 1% call in rate over 48-year history
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Long Lifespan: After 45+ years our products are still going strong
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Protected IP: Software is fully encrypted and protects our demand management algorithms

Customer Benefits

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Immediate Savings: 20-60% reduction on monthly electricity bills
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Set-and-Forget: No user intervention required
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Long Lifespan: After 45+ years our products are still going strong
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ROI: Typically pays for itself within 2-6 years (and in some instances in just months in homes with 3-5 A/C units)

Proprietary Technology

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Protected IP: Software is fully encrypted and protects our demand management algorithms
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Adaptive Learning: System continuously optimizes based on usage patterns
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Universal Compatibility: Works with all major appliances and HVAC systems
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Competitive Moat: 48 years of refinement and real-world testing that new entrants cannot easily replicate

πŸ”Ή Real Results

Proof of Savings

View actual utility bills from our customers demonstrating significant savings.

Customer Testimonials

Hear directly from our satisfied customers about their experience with Energy Sentry.

πŸ”Ή Financial Projections

GROWTH TRAJECTORY

5-Year Financial Summary ($M)

Year Revenue EBITDA Margin
2026 $131.25 $43.31 33%
2027 $262.50 $91.88 35%
2028 $525.00 $194.25 37%
2029 $875.00 $332.50 38%
2030 $1,225.00 $490.00 40%
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Rapid Growth: 25x revenue increase from 2026 to 2030 with improving margins at scale

Revenue & EBITDA Growth

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Increased Value: Projected valuation of $1 billion in 2028 (2x REVENUE or 5x EBITA), representing a 33x of current Value

Detailed 5-Year Financial Projections ($M)

Financial Metric 2026 2027 2028 2029 2030
Units Sold 7,500 15,000 30,000 50,000 70,000
Revenue $131.25 $262.50 $525.00 $875.00 $1,225.00
Cost of Sales $52.50 $105.00 $210.00 $350.00 $490.00
Gross Profit $78.75 $157.50 $315.00 $525.00 $735.00
Operating Expenses $35.44 $65.63 $120.75 $192.50 $245.00
EBITDA $43.31 $91.88 $194.25 $332.50 $490.00
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Unit Economics: Average selling price of $17,500 per unit with 60% gross margins
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Scaling Efficiency: Margins improve as we scale, reaching 40% EBITDA by 2030
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Accelerating Growth: 75% CAGR over the 5 years

πŸ”Ή Investment Strategy & Opportunity

STRATEGIC INVESTMENT

Equity Investment Structure

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Investment Amount: $3.0 million
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Equity Stake: 10% ownership in Energy Sentry
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Structure: Direct equity investment
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Offering Type: LLC membership directly available only to friends and family with pre-existing trusted relationships

Benefits to You as an Investor

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Direct Ownership: Stake in a company with proven market success and 48-year history
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Value Appreciation: Significant growth potential based on market expansion and industry valuation trends
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Strategic Input: Participation in company growth and strategic decisions
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Clear Exit Path: Multiple strategic acquirers are already engaged with the target exit valuation of $1 billion within 2-5 years

Use of Funds

Investor funds will be used entirely at the discretion of management and may include expenses such as:

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Inventory Procurement: Scaling production to meet growing demand
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Operational Overhead: Supporting day-to-day business operations
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Marketing Expenses: Expanding market reach and customer acquisition
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Working Capital: Ensuring smooth business operations and growth

Why You Should Invest Now

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Immediate Growth: The company assets are being fully acquired, debt-free, and ready for rapid expansion with your capital
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Proven Product: High demand in 35 states with over 58.2M addressable homes
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Scalable Revenue: Your investment fuels rapid growth
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Leadership & Stability: Bill Brayden provides operational continuity and strategic growth support for your investment
AVAILABLE DOCUMENTS
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Qualification Form

Required for all potential investors

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Subscription Agreement

Details of the investment terms

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Risk Disclosure Statement

Important information for investors

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Complete Investor Packet

Comprehensive investment information

For more information, please get in touch with Ross Denny or Michael Hamburger directly to request the required documents.

πŸ”Ή Company Leadership

EXPERIENCED TEAM

Executive Leadership

Ross Denny

CEO, Energy Sentry

Email: ross@energysentry.net

Phone: 602.321.1999

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Serial entrepreneur with multiple successful exits
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Expertise in scaling technology companies and market expansion

Michael Hamburger

President, Energy Sentry

Email: michael@energysentry.net

Phone: 480-515.9890

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Strategic growth expert with focus on operational excellence
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Extensive network in utility and energy management sectors

Strategic Advisors

Bill Brayden

Founder & Technical Advisor

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Original inventor of the Energy Sentry technology
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48 years of experience in energy demand management

πŸ”Ή Contact & Next Steps

READY TO INVEST

Contact Information

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Ross Denny, CEO
Phone: 602.321.1999
Email: ross@energysentry.net
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Michael Hamburger, President
Phone: 480-515.9890
Email: michael@energysentry.net
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Energy Sentry Headquarters
Scottsdale, Arizona
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Next Steps for Investors

1

Initial Consultation

Schedule a call with Ross or Michael to discuss your interest and answer any questions

2

Due Diligence

Review the complete investor packet and conduct your due diligence

3

Documentation

Complete the qualification form and subscription agreement

4

Investment

Finalize your investment and become a strategic equity partner